Your New Best Pals in

MATES RATES > BIG AGENCY PRICE TAGS

Why should you be lumped with inflated management costs just because a traditional digital agency has a bunch of staff and overheads to pay? A little bit of friendly advice, you shouldn’t! Keep those hard-earned dollars for what matters ~ finding new customers.

NO BS > SMOKE & MIRRORS

We look beyond vanity metrics and work with you on true digital marketing strategy, encompassing everything from paid ads, creative, email, general marketing advice, forecasting and more. Expect tough love at times, but only because we care.

STRATEGISTS > SPECIALISTS

We focus on big picture opportunities rather than tackling siloed problems. We care about your entire business story, not just the minor plot points.

CAPPED CLIENTS > CHURN & BURN

We limit the number of client’s we take on so we can allocate the resources, time, and attention you deserve. *Most* traditional digital agencies spread themselves too thin, leading to subpar services and a "churn and burn" approach. Quality over quantity, pals!

INNOVATORS > DINOSAURS

Sure, dinosaurs are cool. But do you want dinosaurs working for your business? If you’ve ever wondered how AI, machine learning or next-generation tools can grow your brand, then we’re the pals for you.

Decades in Digital… We've Got Stories to Tell

30 years. That's how long we've been shaping the marketing and digital advertising realm. From the boardrooms of major publishers and brands to the startup hustle. Senior leadership roles? Been there. Women In Tech finalists? Done that! Paid advertising, creative brainstorming, strategic masterminding? We live, dream, eat and breathe it.

At Marketing Pals, we bring the wisdom of the years and the passion of day one. Partner with us, and let's craft your next digital success story.

FAQS

Q: So you're an agency but not really an agency? Please explain.
A: Think of us as your anti-agency collective. We keep our client list short and sweet, so you're not just another name on a spreadsheet. We're all about quality over quantity!
Q: Do you handle all types of Google Ads campaigns?
A: You bet! From Search to Display to our personal fave Performance Max, we've got the Google Ads game on lock.
Q: How do you optimise Google Ads for better performance?
A: Pals, we're all about that ROI. We dive deep into the data, tweak those keywords, and A/B test like there's no tomorrow to make sure your ads are not just running, but sprinting. Ever wondered what your current agency is up to? Go check out your account’s change history - guarantee ours is better 😜
Q: What platforms do you cover in social ads?
A: Hey, we're not here to put all your eggs in one basket. We've got you covered with all things paid advertising—from Meta's big hitters Facebook and Instagram, to emerging platforms like Pinterest and TikTok… even LinkedIn and Reddit. Wherever your audience hangs out, consider us your wingman.
Q: How do you measure the success of a social ad campaign?
A: Look, we're not about vanity metrics or fluff. In fact, we can’t stand it. We zero in on what really matters: return on ad spend and return on investment. We're all about giving you the most bang for your buck.
Q: What areas do you cover in your consulting services?
A: Digital strategy, audience deep-dives, competitor analysis, SWOTs, brand positioning, account audits, forecasting. You name it, we consult on it.
Q: Are your consulting services one-off or ongoing?
A: Whether you need a one-time strategy pow-wow or an ongoing advisory pal, we're flexible. Your goals set the pace.
Q: What is eCommerce feed optimisation and why is it important?
A: Think of shopping feed optimisation as your product's VIP ticket to the top of Google Shopping results. It's not just important; it's a total game-changer.
Q: Do you use third-party platforms for feed optimisation?
A: Yep, we team up with platforms like DataFeedWatch to make sure your feeds are not just optimised, but supercharged.
Q: What types of ad creatives do you offer?
A: Need cute AF static designs or are you keen to explore the world of GIFs and animation? We craft all sorts of ad creatives that are as unique as your brand. Ask us for a peek at our creative lookbook!
Q: Do you provide ad creative for all platforms?
A: Absolutely. Whether it's Meta or Pinterest, we tailor-make creatives that speak the platform's language. One size doesn't fit all here. You’ll need to bring any video creative along to play though!
Q: What platforms do you use for website builds?
A: We specialise in Squarespace and Shopify, all while keeping SEO top of mind.
Q: How long does it take to build a website?
A: We're quick but not hasty. Most low-cost Squarespace builds are up and running in 2 weeks. It really depends on how fancy you wanna get.
Q: What email marketing platforms do you use?
A: Mailchimp & Klaviyo are our jam! We're particularly fond of supercharging eCommerce email marketing strategies.
Q: Do you handle both strategy and execution?
A: From brainstorm to send button, we've got your email marketing covered. Strategy, content, design, integration, execution—we do it all.